Capture shopper attention

Engagement Marketing on Your Website

HomePersonalizer™ gives meaning to ‘engagement’ – product information is not hidden behind a log-in or limited to a list. Your shoppers and buyers can engage with your models, your features, your options, and your guidance in captivating ways right now. They’ll want to visit your standing models and sales office soon after. Read more…

Lost prospects on the web

Marketing and the Web Engagement Cycle

engage-clickWeb users expect involvement with detailed, captivating product information on your website right now – or they lose interest. Read more …

Download Web Engagement Whitepaper

The BuildSys white paper considers the process of how web users become home shoppers. Since almost all home shopping starts on the web, we take a look at what web users are doing and what they want as well as how those web users move from casual new home lookers to committed home buyers. Download …

Home shopper overload

Prospects Go to Web, Avoid Models

“Want to go look at these models?” Nora asked. They were parked in front of the third sales office of their day.

“And go through another sales office? Nope.”

Ned was staring straight ahead, parked at a safe distance from the fence that surrounded the models.

“Starbucks,” Nora asked. Read more …




Room by room walk through with option selections at the same time.

How it works

Shoppers and buyers can explore what you offer in your models room by room on your website.

Designing Products

Turn any feature into a new option product.

Housewide Packages

Housewide options of any kind spread with one-click selection convenience for shoppers.


Offer your own designer themes of materials, products and colors right on the web.

Buyers, Shoppers, Models and Lots

Whats the difference between shoppers and buyers – and what happened to lots?

Operations Management

Manage and build semi-custom homes easily and efficiently.

New Home Marketing

Shoppers Avoid Models

They were parked in front of the third sales office of their day and frustration was mounting.

Products on the Shelf

Create new options products quickly at minimal cost. The more people see, the more they buy.

Product Engagement

Engage home shoppers through exploration and personalization at the same time.

Marketing and Web Engagement

Effective marketing of production new homes on the web

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Copyright R. Kovack and J. O'Neill 2002 - 2012. All rights reserved except as noted.