Help shoppers become buyers

Learn About HomePersonalizer™

HomePersonalizer™ is homebuilder web marketing software that engages home shoppers with your products immediately. Read more …

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Your complete models explored room by room by shoppers and buyers, at their convenience, right on your web site.

 

Present each of your products with everything that shoppers and buyers need to know to make satisfying new home decisions.

 

The Island can be presented as a number of islands, each as a product with particular functionality and style.

 

Present discussions about a product held in the context of the home, the room it is featured in, or its best use.

 

Present unlimited product details and product brochures to download and print.

 

Shoppers and buyers create the home they want when they can personalize your pre-designed kitchens.

 

Offer your designer concepts with Designer Palettes™ - a single click selects a theme of materials, products and colors of distinctive style.

 

The My Selections function keeps track of all selections and prices for shoppers and contracted buyers.

 

Capture shopper attention

Engagement Marketing on Your Website

HomePersonalizer™ gives meaning to ‘engagement’ – product information is not hidden behind a log-in or limited to a list. Your shoppers and buyers can engage with your models, your features, your options, and your guidance in captivating ways right now. They’ll want to visit your standing models and sales office soon after. Read more…

Lost prospects on the web

Marketing and the Web Engagement Cycle

engage-clickWeb users expect involvement with detailed, captivating product information on your website right now – or they lose interest. Read more …

Download Web Engagement Whitepaper

The BuildSys white paper considers the process of how web users become home shoppers. Since almost all home shopping starts on the web, we take a look at what web users are doing and what they want as well as how those web users move from casual new home lookers to committed home buyers. Download …

Home shopper overload

Prospects Go to Web, Avoid Models

“Want to go look at these models?” Nora asked. They were parked in front of the third sales office of their day.

“And go through another sales office? Nope.”

Ned was staring straight ahead, parked at a safe distance from the fence that surrounded the models.

“Starbucks,” Nora asked. Read more …

 

HomePersonalizer™

Overview

Room by room walk through with option selections at the same time.

How it works

Shoppers and buyers can explore what you offer in your models room by room on your website.

Designing Products

Turn any feature into a new option product.

Housewide Packages

Housewide options of any kind spread with one-click selection convenience for shoppers.

Palettes

Offer your own designer themes of materials, products and colors right on the web.

Buyers, Shoppers, Models and Lots

Whats the difference between shoppers and buyers – and what happened to lots?

Operations Management

Manage and build semi-custom homes easily and efficiently.

New Home Marketing

Shoppers Avoid Models

They were parked in front of the third sales office of their day and frustration was mounting.

Products on the Shelf

Create new options products quickly at minimal cost. The more people see, the more they buy.

Product Engagement

Engage home shoppers through exploration and personalization at the same time.

Marketing and Web Engagement

Effective marketing of production new homes on the web



POB 518, Monte Rio, CA 95462
Copyright R. Kovack and J. O'Neill 2002 - 2012. All rights reserved except as noted.