Demo Introduction

Who this is for

New home builders and others that serve or have interest in this industry.

The HomePersonalizer™ process gives you plenty of flexibility to showcase your products in innovative ways. Your shoppers and buyers will be inspired themselves as you offer them the information and guidance they need to make decisions and commit to a new home purchase.

What you will see

  • The actual, live software with demonstration content.
  • The shopper’s walk-through with live option selection.
  • Print and save selections.
  • And more!

See kitchen marketing strategies

Get inspired! Take a look at the marketing ideas in the Ridge 5 Kitchen and come up with your own creative presentations for your products.

  • Offer each product, material and color individually. See Standard Kitchen.
  • Let your designers capture shoppers with their expertise. Offer pre-designed color themes of products and materials. See Family Classic Kitchen.
  • Show a completely upgraded kitchen as a single option. See Vintner’s Choice Kitchen.


Enter Demo


Where it lives, who wants it and why.

The Basics

Room by room walk through with option selections at the same time.

How It Works

Shoppers and buyers can explore what you offer in your models room by room on your website.

Designing Products

Turn any feature into a new option product.

Housewide Packages

Housewide options of any kind spread with one-click selection convenience for shoppers.


Offer your own designer themes of materials, products and colors right on the web.

Buyers, Shoppers, Models and Lots

Whats the difference between shoppers and buyers – and what happened to lots?

Operations Management

Manage and build semi-custom homes easily and efficiently.

New Home Marketing

Shoppers Avoid Models

They were parked in front of the third sales office of their day and frustration was mounting.

Products on the Shelf

Create new options products quickly at minimal cost. The more people see, the more they buy.

Product Engagement

Engage home shoppers through exploration and personalization at the same time.

Marketing and Web Engagement

Effective marketing of production new homes on the web



Bringing new home features/options to the modern web.

The Team

Technology expertise working hand in hand with proven production building experience.

Contact Us

Email contact form

POB 518, Monte Rio, CA 95462
Copyright R. Kovack 2002 - 2017. All rights reserved except as noted.