BuildSys™ Team

Julie O’Neill – Co-founder

Julie O’Neill’s interest in BuildSys™ and HomePersonalizer™ is rooted in hands-on experience working with a semi-custom production home builder in Sonoma County for over 12 years.

“My daily tasks supported construction, sales, buyers, vendors and others in details, decisions and communication – each component being a mass of information to maintain. It was challenging and exciting, and fraught with the limitations of spreadsheets and legal pads,” she recalls. “Sometimes I imagined throwing a basket of balls in the air in the morning, and hoping I could get them all back into the basket by the end of the day.”

Her input has been key in the development of HomePersonalizer™ as a vital system for both builder and buyer, as well as for the relationship they create through their home building experiences together.

While BuildSys™ was taking form she returned to school and completed undergraduate and graduate degrees. During her studies she developed both respect for the web as an engaging access to information, and curiosity about compelling web utility. Her experiences seeded a fascination with the usefulness of the web in creating helpful, human business relationships and interactions. She enthusiastically directed this perspective to the BuildSys™ system that became HomePersonalizer™.

Roger Kovack – Founder

Roger Kovack, the developer of Home Personalizer™, has over 35 years of professional software development experience. He has consulted to major corporations in banking, internet and manufacturing planning.

He previously engaged his expertise in business process engineering as a consultant to Bank of America and Wells Fargo in their consumer banking marketing operations at the corporate level.

In web development, Mr. Kovack has designed software and requirements for search engine marketing and website shadowing including MSN.com.

He also has experience designing software for major B2B supply chain operations, remote and server systems for nation-wide purchasing databases and operations.

Organization experience includes the highly politicized environments found in medical equipment research in the University of California where he served as a Senior Development Engineer.

The concept and development of Home Personalizer™ came from a life long interest and experience with production new home building through his family business in Southern California.


POB 518, Monte Rio, CA 95462
Copyright R. Kovack and J. O'Neill 2002 - 2015. All rights reserved except as noted.