Introducing BuildSys™

Historical Background

The concept and development of HomePersonalizer came from Founder Roger Kovack’s life long interest and experience with production new home building through his family business in Southern California.

“In the ’70s we used a canary pad to write down carpet colors and sometimes a Formica counter color that the buyers wanted. I thought it was so futile to use a common memo pad to do this but it was the best we had at the time,” he remembers.

Leap forward to 2002 when he interviewed three production builders in Sonoma County to find out what they needed for options and change orders. Using business analytical experience from large corporate information operations along with a knowledge of construction procedures and details he asked many hours of directed questions of these builders’ operations staffs to understand exactly how they got their jobs done.

Market Research

“What I found was that the memo pad was still being used extensively although spreadsheets and some desktop applications were also coming into use,” he reports. Even with the software available at that time, there still wasn’t an adequate solution to do a comprehensive job of marketing and managing options.

Giving the problem even more consideration, he realized that the nature of options was changing from builder’s reluctance towards change orders to a growing demand for pervasive personalization.

Considering the Core Problem

The residential features to be considered had grown from the color of Formica to an almost unpredictable range of amenities from a tile pattern through complete designer inspired suites. It was just that unpredictable nature of what will come along in the future that prompted him to design a system that captures an undefined and effectively infinite range of residential features and options.

“If I designed a system that had a limited range of amenities or rooms or products that it could handle, I would very quickly be faced with builders that wanted to offer something that the software couldn’t handle,” he realized.

The result of those considerations over eight years, and the accompanying fascination with cutting edge software, was the development of a custom software architecture that is the engine that powers HomePersonalizer™.

That engine has the ability to adapt the very structure of the information that builders need to handle without creating more software by hand. This level of flexibility is seldom seen in corporate or web information systems, nor is it needed very often. The problem of building homes economically and with great flexibility surpasses the complexity of most systems available for any purpose today.

How a Solution would be Used

Throughout the system development, Buildsys™ co-founder Julie O’Neill was recognizing that, when implemented, the elegant software was covering a wider range of purpose. “I saw it was more than an intriguing way to offer, manage and maintain options and upgrades,” she says. “It presented shoppers and buyers with the luxury to enter and explore the whole model in their own time frame since it was on the web. This let them become very familiar and knowledgeable about the model as a house with its features and personalization possibilities.”

“There are many choices to make in purchasing a new home. When people discover good, strong information delivered in transparent, engaging ways they can make satisfying decisions,” she adds. “And, informed, they consequently develop trust and rapport, so important, with the builder and builder’s staff. After all, a builder and a potential buyer are entering into a relationship to create a future home, together – that is a big undertaking.”

HomePersonalizer is the web presentation that contains and is driven by that engine. By strategically placing HomePersonalizer on a production home builder’s web site, a ground-breaking transformation of the relationship between new home buyers and new home builders can be launched.


POB 518, Monte Rio, CA 95462
Copyright R. Kovack and J. O'Neill 2002 - 2015. All rights reserved except as noted.