Operations Features


Home Personalizer provides you with the flexibility to create options selections without limits.

You can create an entire designer kitchen, including every designer selected amenity, as a single package with a single buyer price.

Buyers appreciate the simplicity of selecting fully designed rooms, and this feature does not stop simultaneous room-by-room and feature-by-feature selections.

  • Unlimited – anything can be an option
  • Default selections – no missing orders
  • Rich in images and descriptions at every point
  • Room by room organization
  • Color selections with product numbers and images
  • Color palettes offer groups of appearance amenities for architectural styles.
  • Options flow to purchasing and buyer approvals through separate business process phases. This allows a small team to be more effective by accumulating like tasks together and processing them in batches.


Where it lives, who wants it and why.

The Basics

Room by room walk through with option selections at the same time.

How It Works

Shoppers and buyers can explore what you offer in your models room by room on your website.

Designing Products

Turn any feature into a new option product.

Housewide Packages

Housewide options of any kind spread with one-click selection convenience for shoppers.


Offer your own designer themes of materials, products and colors right on the web.

Buyers, Shoppers, Models and Lots

Whats the difference between shoppers and buyers – and what happened to lots?

Operations Management

Manage and build semi-custom homes easily and efficiently.

New Home Marketing

Shoppers Avoid Models

They were parked in front of the third sales office of their day and frustration was mounting.

Products on the Shelf

Create new options products quickly at minimal cost. The more people see, the more they buy.

Product Engagement

Engage home shoppers through exploration and personalization at the same time.

Marketing and Web Engagement

Effective marketing of production new homes on the web



Bringing new home features/options to the modern web.

The Team

Technology expertise working hand in hand with proven production building experience.

Contact Us

Email contact form

POB 518, Monte Rio, CA 95462
Copyright R. Kovack 2002 - 2017. All rights reserved except as noted.