HomePersonalizer™ Product Overview

HomePersonalizer™ is homebuilder marketing software that is designed with a product information viewpoint. The model, lot, rooms, features, upgrades, options – each is considered a product, a component of the whole, to be introduced to and considered by the shopper and buyer. From this product position HomePersonalizer™ enables you to showcase all of your products within their own environment, and engage new home shoppers with all their possibilities immediately.

The Basics

HomePersonalizer™ presents your models in a room by room, feature by feature, option by option self-guided walk-thru. Its web-based design lets shoppers and buyers engage with your products whenever they want to. Through a cycle of exploration, discovery, learning and decision making shoppers and buyers experience direct engagement and familiarity with products by clicking into your images and galleries, narratives, details, specs, suggestions, and the variety of personalization selections to consider.

Option Selection

With the product viewpoint HomePersonalizer™ software presents a new marketing approach. Shoppers and buyers engage with the complete model rather than a list of categories. When they enter the kitchen, for instance, they can look at all of the kitchen features, options and upgrade components and both make and save their selections at that time.

Exclusive Functionality

With HomePersonalizer™ builders can showcase everything they offer for a model through an accessible and interactive presentation. Shoppers and buyers can visit, and revisit, the model and its personalization opportunities anytime.

When a model is broken out into its components in an engaging, interactive web presentation, standard features can be highlighted along with the personalization options and upgrades, giving visitors  a more complete vision of this model as their new Home.

This type of interactive option selection experience can only happen on the web and HomePersonalizer™ is the only homebuilder software that does it.



Where it lives, who wants it and why.

The Basics

Room by room walk through with option selections at the same time.

How It Works

Shoppers and buyers can explore what you offer in your models room by room on your website.

Designing Products

Turn any feature into a new option product.

Housewide Packages

Housewide options of any kind spread with one-click selection convenience for shoppers.


Offer your own designer themes of materials, products and colors right on the web.

Buyers, Shoppers, Models and Lots

Whats the difference between shoppers and buyers – and what happened to lots?

Operations Management

Manage and build semi-custom homes easily and efficiently.

New Home Marketing

Shoppers Avoid Models

They were parked in front of the third sales office of their day and frustration was mounting.

Products on the Shelf

Create new options products quickly at minimal cost. The more people see, the more they buy.

Product Engagement

Engage home shoppers through exploration and personalization at the same time.

Marketing and Web Engagement

Effective marketing of production new homes on the web



Bringing new home features/options to the modern web.

The Team

Technology expertise working hand in hand with proven production building experience.

Contact Us

Email contact form

POB 518, Monte Rio, CA 95462
Copyright R. Kovack 2002 - 2017. All rights reserved except as noted.