HomePersonalizer™ is homebuilder marketing software that is designed with a product information viewpoint. The model, lot, rooms, features, upgrades, options – each is considered a product, a component of the whole, to be introduced to and considered by the shopper and buyer. From this product position HomePersonalizer™ enables you to showcase all of your products within their own environment, and engage new home shoppers with all their possibilities immediately.
HomePersonalizer™ presents your models in a room by room, feature by feature, option by option self-guided walk-thru. Its web-based design lets shoppers and buyers engage with your products whenever they want to. Through a cycle of exploration, discovery, learning and decision making shoppers and buyers experience direct engagement and familiarity with products by clicking into your images and galleries, narratives, details, specs, suggestions, and the variety of personalization selections to consider.
With the product viewpoint HomePersonalizer™ software presents a new marketing approach. Shoppers and buyers engage with the complete model rather than a list of categories. When they enter the kitchen, for instance, they can look at all of the kitchen features, options and upgrade components and both make and save their selections at that time.
With HomePersonalizer™ builders can showcase everything they offer for a model through an accessible and interactive presentation. Shoppers and buyers can visit, and revisit, the model and its personalization opportunities anytime.
When a model is broken out into its components in an engaging, interactive web presentation, standard features can be highlighted along with the personalization options and upgrades, giving visitors a more complete vision of this model as their new Home.
This type of interactive option selection experience can only happen on the web and HomePersonalizer™ is the only homebuilder software that does it.
Where it lives, who wants it and why.
Room by room walk through with option selections at the same time.
Shoppers and buyers can explore what you offer in your models room by room on your website.
Turn any feature into a new option product.
Housewide options of any kind spread with one-click selection convenience for shoppers.
Offer your own designer themes of materials, products and colors right on the web.
Whats the difference between shoppers and buyers – and what happened to lots?
Manage and build semi-custom homes easily and efficiently.
New Home Marketing
They were parked in front of the third sales office of their day and frustration was mounting.
Create new options products quickly at minimal cost. The more people see, the more they buy.
Engage home shoppers through exploration and personalization at the same time.
Effective marketing of production new homes on the web
Bringing new home features/options to the modern web.
Technology expertise working hand in hand with proven production building experience.
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