How it works

Walk through

HomePersonalizer™ shows home shoppers and buyers what’s inside your models in a room by room self-guided walk through. Both shoppers and buyers can enter a model and click into any feature and any option in any room and find information, details and images that support them in making satisfying decisions for their new home.


Shoppers start personalizing their new semi-custom home the moment they begin walking through your models.

Save and print

Their printer-friendly My Selections report keeps up with everything they do – they always know how their home is coming together. Even shoppers can keep track of their choices with a simple log-in. Engaged, informed shoppers are more likely to become buyers.

Use HomePersonalizer™ within your existing website

HomePersonalizer™ works with your existing website and does not replace it. HomePersonalizer™ can be embedded right into your web pages. Please visit the live demo to see an example of how your models and products can be presented on your website.



Where it lives, who wants it and why.

The Basics

Room by room walk through with option selections at the same time.

How It Works

Shoppers and buyers can explore what you offer in your models room by room on your website.

Designing Products

Turn any feature into a new option product.

Housewide Packages

Housewide options of any kind spread with one-click selection convenience for shoppers.


Offer your own designer themes of materials, products and colors right on the web.

Buyers, Shoppers, Models and Lots

Whats the difference between shoppers and buyers – and what happened to lots?

Operations Management

Manage and build semi-custom homes easily and efficiently.

New Home Marketing

Shoppers Avoid Models

They were parked in front of the third sales office of their day and frustration was mounting.

Products on the Shelf

Create new options products quickly at minimal cost. The more people see, the more they buy.

Product Engagement

Engage home shoppers through exploration and personalization at the same time.

Marketing and Web Engagement

Effective marketing of production new homes on the web



Bringing new home features/options to the modern web.

The Team

Technology expertise working hand in hand with proven production building experience.

Contact Us

Email contact form

POB 518, Monte Rio, CA 95462
Copyright R. Kovack 2002 - 2017. All rights reserved except as noted.