Housewide Packages

Room by Room Navigation and Feature Categories

HomePersonalizer™ simulates walking through a standing model with a room by room web experience. Not only rooms, users can click into the features within a room and make personalization selections for each feature (not shown in diagram). This experience does not include the Feature Categories independently from the rooms they are contained in. That is, the user cannot browse through the right side of the diagram.

This walk-through implements the deep product engagement marketing strategy which is both beneficial and entertaining. However, the task of selecting flooring, for example, for each room separately can be difficult and costly. HomePersonalizer™ addresses this situation with Housewide Packages.


 Housewide Packages based on Feature Categories

The Housewide side of this diagram starts with the flooring and plumbing package categories. The Estate and the Economy packages are both in the flooring category and the Estate package contains tile and hardwood. The curved lines show the application of the Estate package to the rooms.

After the Estate package is applied, the user can still upgrade on a room by room basis, optionally changing colors and/or materials. HomePersonalizer™ calculates and applies upgrade credits in real time for these situations.

Housewide Packages Selected Features

  • Almost any Feature Category can have any number of Housewide Packages. Hardware, lighting and window covering are some examples.
  • Available to all home shoppers and committed buyers anytime anywhere
  • Seamlessly integrated component of HomePersonalizer™ that works with room by room navigation and option selection.

Typically the user applies a Housewide Package and then walks through the home again to see each room’s Housewide Package component (flooring for instance) in the context of that room. This activity provides another tour through the rooms to consider everything on the way, and possibly decide to upgrade a room even further. The result is that the buyer gets more assured about her personalization selections as she makes your house into her home.



Where it lives, who wants it and why.

The Basics

Room by room walk through with option selections at the same time.

How It Works

Shoppers and buyers can explore what you offer in your models room by room on your website.

Designing Products

Turn any feature into a new option product.

Housewide Packages

Housewide options of any kind spread with one-click selection convenience for shoppers.


Offer your own designer themes of materials, products and colors right on the web.

Buyers, Shoppers, Models and Lots

Whats the difference between shoppers and buyers – and what happened to lots?

Operations Management

Manage and build semi-custom homes easily and efficiently.

New Home Marketing

Shoppers Avoid Models

They were parked in front of the third sales office of their day and frustration was mounting.

Products on the Shelf

Create new options products quickly at minimal cost. The more people see, the more they buy.

Product Engagement

Engage home shoppers through exploration and personalization at the same time.

Marketing and Web Engagement

Effective marketing of production new homes on the web



Bringing new home features/options to the modern web.

The Team

Technology expertise working hand in hand with proven production building experience.

Contact Us

Email contact form

POB 518, Monte Rio, CA 95462
Copyright R. Kovack 2002 - 2017. All rights reserved except as noted.