You can use HomePersonalizer™ to offer a series of products based on appearance themes for a room. The exclusive HomePersonalizer Designer Palettes™ system lets you create your own designer appearances styled to particular themes by bringing together materials, products and colors into a single look and feel.

Design Ideas and Option Opportunities

For instance, a pre-designed kitchen package planned around a particular appliance suite can be offered in a number of designer conceived selections of colors, materials and textures that each present a distinctive feel or style. The pre-conceived kitchen can be offered with Palette options that overlay the kitchen with color, material and styling, and always with further option opportunities to meet the needs and dreams of your buyers. With your pre-designed kitchen concepts shoppers and buyers can select their whole designed kitchen with a click.

Design Themes for Personalization

Designer Palettes™ can extend throughout an entire suite such as the Family Center that includes the family room, dining room and kitchen, or the Owner’s Suite with it’s retreat, bath, bed, walk-in wardrobe and private laundry. You can create any number of Designer Palettes™ that will be added to a room on a click with a single home buyer price.

Not only can you offer specific Palettes, but the HomePersonalizer Designer Palettes™ system lets your design team archive their favorite design ideas to share and counsel buyers with in their meetings.

The HomePersonalizer™  system is designed to support, oraganize and manage the new home building and buying relationships and Designer Palettes™ is a creative tool in the process.

Palettes Live

You can see a Palettes concept running live in the Homepersonalizer Demo. Four palettes – Artisan, Arizona Sunset, Capuccino, and Country Modern – are offered as overlays to the Family Classic design. Composed entirely of  information, there is little or no cost in offering these optional products, yet they are stimulating to shoppers and buyers. When in the demo, click into the Kitchen, select the Family Classic kitchen, and click the Palettes tab.



Where it lives, who wants it and why.

The Basics

Room by room walk through with option selections at the same time.

How It Works

Shoppers and buyers can explore what you offer in your models room by room on your website.

Designing Products

Turn any feature into a new option product.

Housewide Packages

Housewide options of any kind spread with one-click selection convenience for shoppers.


Offer your own designer themes of materials, products and colors right on the web.

Buyers, Shoppers, Models and Lots

Whats the difference between shoppers and buyers – and what happened to lots?

Operations Management

Manage and build semi-custom homes easily and efficiently.

New Home Marketing

Shoppers Avoid Models

They were parked in front of the third sales office of their day and frustration was mounting.

Products on the Shelf

Create new options products quickly at minimal cost. The more people see, the more they buy.

Product Engagement

Engage home shoppers through exploration and personalization at the same time.

Marketing and Web Engagement

Effective marketing of production new homes on the web



Bringing new home features/options to the modern web.

The Team

Technology expertise working hand in hand with proven production building experience.

Contact Us

Email contact form

POB 518, Monte Rio, CA 95462
Copyright R. Kovack 2002 - 2017. All rights reserved except as noted.